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the contents of a thing your aunt gave you which you don't know what it is

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So the Myth of the Fall gets the causality wrong. But it also raises a question it doesn’t bother to answer: why is it that only the superhero story remained (somewhat) commercially viable as the industry transitioned to the direct-market era. In theory, the industry might have dwindled to a core of aging romance-comics fans, or monster-comics aficionados rather than superhero geeks like me. What magic power did the likes of us hold that - let’s face it - soulless corporations chose to chase our dollars rather than those of other slices of consumerdom? Why did the superhero pamphlet-sized comic die more slowly than other genres?